At the 2022 Super Bowl in Los Angeles, the halftime show was filled with hip-hop and rap legends.  Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar and Mary J. Blige planned to put on a great show with a few surprises.  This was a change from the standard Super Bowl halftime show where only one person performed.  This could have easily been a chaotic mess; however, they made the show memorable by making their target audience millennials, Eminem taking a knee, and 50 Cent making a surprise appearance.

Most expected this show to be targeted mostly towards the Gen Z audience, but their song choices thrilled millennials.  This setlist was a nostalgic and pleasant surprise for people of this generation. This performance was a great technique to boost streaming while Gen Z was pulled in by the performers and millennials were pulled in by the song choices.

Eminem knelt after his performance, bringing talk amongst many viewers. There was never a true explanation for this stance; however, many believe it was a tribute to Colin Kaepernick who knelt during the national anthem to protest police brutality. The NFL tried to censor some of these protests, such as lyrics in one of the setlist songs, but it did not stop him from taking this stance.

The final shock to the halftime viewers was 50 Cent making a surprise appearance and performing one of his best-known songs. With the large number of performers already planned to play and already breaking the halftime standards, no one expected a surprise appearance of another artist, breaking yet another standard. This appearance shocked the millennials even more and made the experience more enjoyable for every age group because of the familiarity with him.

This Super Bowl halftime show was a change for the better and shocked many people. Both the big and the little surprises contributed to making it a better experience for all viewers, but especially the millennials.